"Teraz Polska" – prestige that builds a brand
The main objective of the Polish Promotional Emblem Foundation, which marks its 20th anniversary in 2012, is to create the Polish Promotional Emblem as a Polish business symbol.
One of its most recognizable activities is the „Teraz Polska” (Poland Now) competition, whose task is to select a group of best products and services, both those with established reputation and the not so well-known ones, which thanks to its quality, technology or functionality may become a model for others. Since 2006, as part of the “Teraz Polska” competition, The Foundation has been selecting the best self-government entity in terms of economic use of funds and attractiveness for residents and entrepreneurs alike.
So far there have been 21 Competitions held with over 4500 companies participating, about 500 of which have been awarded. They have become a market success or strengthened its position due to the market and promotional value of the Emblem, which boosts competitiveness, enhances the brand and builds the image of the Awardee.
The Foundation can discern the changing in our country. It is making continuous efforts to create and promote “Poland” as a brand, with more and more inventive ideas to achieve this end effectively.
“Outstanding Pole” Competition
By engaging in the affairs of the Polish community around the world, the Foundation has actively responded to the need of popularizing and promoting outstanding personalities, who through their achievements and commitment, contribute to the promotion and strengthening of the positive image of Poland and Polish people in the world. Furthermore, the intention of the organizers of this project is the desire to showcase and honor the Poles permanently residing abroad, who are well-known and respected abroad, but remain completely anonymous to the Poles living in the country. The competition has been conducted in five categories, with two editions - domestic and foreign ones.
This year the jury has decided to grant the "Outstanding Pole" awards to three individuals, whose achievements, attitude, professionalism and behavior have made the greatest contribution to building and promoting a positive image of Poland in the world; the Awardees being: professor Maria Siemionow, Adam Malysz (ski jumper) and professor Jacek Jassem.
Conferences on Polish Promotion
Conferences in the series of " Promoting Poland” have been held continuously since 2007. Their main purpose is to exchange views among the key decision makers in the field. Direct confrontation allows for drawing conclusions, which will, in the long term, have a positive impact on further action towards the promotion of our country.
This year's conference was held "Promoting Poland - a strategy of cooperation, cooperation of strategies", whose main goal was to develop a common axis of promotional activities designed to create a consistent brand image of Poland abroad. The event, whose partners were PARP (Polish Agency for Enterprise Development) and POT (Polish Tourist Organisation), was attended by representatives of key organizations responsible for the promotion of our country.
„Teraz Polska Promocja”(„Now Polish Promotion”) Master’s Thesis Competition
To support the process of training staff for the purpose of national marketing and to stimulate interest among young people in the wider theme of promoting Poland, the Foundation - with support from many relevant partners – launched the first edition of the "TPP" five years ago, which identified the best Master’s theses in the field of national marketing and broadly-defined promotion of our country. At present, theses are being submitted for the next edition of the competition. Their high standard indicates the students’ willingness to deal with the subject and to work for the promotion of Polish economy in the future. Growing interest of young people as well as the involvement of co-organizers (a number of ministries, NGOs and universities) rank the competition among the top theses competitions.
